vinith handa
Keeping its pace and promise to provide overall development, science and technology has created a wonder and the latest discovery is of a new age medium in the form of an Electronic Media, mainly the Internet Medium. Going by its extensive reach across the globe, innumerable players have taken a plunge and are mushrooming every day by starting their Dot Com ventures. The Medium is certainly strong in terms of presentation of designer pages, content and its extensive reach. It provides vast information related to every possible field and information is available on the click of a link.
Apart from social networking sites bridging the gap between friends, families and business associates, owing to its reach, acceptability and accessibility, many players have ventured in this field. Even the film industry has accepted this medium and dot com companies have been supportive to promote celebs and films et al.
But the irony is that after being well accepted by everyone, dot com companies had started a silent war which has become aggressive. Now the war has begun to attract eyeballs and the basic ethics of reporting are overlooked or rather neglected purposely.
The legends of the film industry too are been targeted. Imagine news of Super star Rajnikant’s demise. It is a shame to the Dot Com media to state the news without verification. Living God Amitabh Bachchan too has been upset on account of his twitter id’s been duplicated and false news been flashed. Miss India and Film Actress Sayali Bhagat too have been victimized with false news. Stories are fabricated and tongue-licking stories are made out of nothing. Some idle or overactive minds, merely to attract more eyeballs, open their workshops and further add plumes to those tales to make them sound erotic and titillating. Many celebs have been victimized.
Facts or fiction! What is the authenticity of such self made stories? Has yellow journalism entered this medium just because of its global reach? The falseness of this medium has increased to such an extent that film industry icons too have not been spared. Initially, this electronic media had taken the world by storm and it was used as an advantageous medium for promotions etc. It was used for productivity by the section, which had a positive approach whereas the other section is using it as a destructive medium, who got the opportunity to vent out their vicious mental ideas thoughts thru’ this arena.
Talking of productivity, necessity is a mother of invention. Let’s go down memory lane, more than a decade ago when Film celebs were targeted by the Print Media. I, Vinith Handa invented a new medium i.e., the concept of “Lehren”, India’s first film magazine on video. The innovation took the industry by storm and was accepted positively. This visual medium was used for stars to open their doors to the common man, speak about their lifestyle and also to clarify rumours, if any. Film celebs had a medium to connect with their fans and helped them to clear controversies and baseless facts.
So wake up guys! The creative new age wonder of Internet and dot com cos. should not lose their magic by treading on the wrong path. Do not brandish your sword in front of a non-existent enemy. The power of this creation of technology should not be misused or else the button which is threatening to press will surely press itself someday shocking the players as well as the eyeballs.
